Track SEO Effects Using Rank Tracker

6 Jul


Having a website, doing on page and off-page optimization and analyzing visitors is maybe not every thing what webmasters and internet marketers should do. You must know how your Web site is ranking in a variety of search engines (at least Google, Yahoo and Bing). This applies for each keyword you are thinking about. Understanding the search engine result page (SERP) position is vital to understand the traffic quantity, any changes in income or simply any other parameter that might be related to search engine ranking.

Generally you are able to monitor few key words manually. You are able to simple enter that phrase in browser and check position of your goal page. But, the manual approach lacks many significant measures. It isn’t enough to check ranking, it is almost compulsory to record positions and other applicable information. Having a history of positions can help you to determine what changes to the web site have contributed to some significant change in rank. Of course, changes in positions are natural, search engine algorithms change, new sites come every day and many factors lead to the position of your own web site in search results.

The simplest way to monitor ranking is to use some software. There any many such tools around. Marketplace Samurai, for instance, has a great position tracker module. It tracks not only rank positions but also the amount of backlinks and Page Rank. You only need to periodically activate upgrades and all pertinent data will be collected and stored into database. At any time you Will get the most recent data and you can also display graphs showing progress over time.

How you can use the tracking data? It’s possible for you to track the advancement of each target keyword. In case you are doing Search Engine Optimization you will monitor the effect of each and every change in page content or external links. The results aren’t instantly seen, but in the course of time you should spot the big difference. If the change in ranking falls significantly then this might be a signal of some wrong actions in the web site. You should not mix initial rank changes that are very common for new sites with position changes of older and established pages.

Anyway, standing tracker is one of the tools in trade. If electronic marketing is your business then you’re likely using it on a daily basis. Remember, position in searchengine results in not only SEO, it’s likewise a reflection of the quality and utility of the content. Quality backlinks significantly contribute to higher ranking, getting them is pretty easy with great content.


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